Neem is a women-owned and women led business founded in 2023 by Ashwini Reddi, shaped by a lifelong devotion to artistry, sustainability, and meaningful social change. Rooted in a deep respect for heritage and process, our work begins with what already exists: traditional weaving practices, hand embroidery techniques, block printing, natural fibres, and artisanal methods that have endured through time and reinterprets them through a contemporary lens. At its core, Neem is sustained by an extended family of artisans whose expertise has been cultivated and refined over many generations. Our studio is committed to preserving these time- honored skills, working in close collaboration with artisan communities to ensure their continued relevance and vitality.

Rooted in Indian materiality, our collections are shaped by texture, craftsmanship, and the quiet character of natural materials. Natural fibres, layered textures, block-printed surfaces, and the subtle nuances of hand embroidery are embraced as part of the character of each object. Every collection evolves through research, experimentation, and a careful understanding of how material, technique, and form interact with one another.

In a world shaped by mass-produced and replication, Neem stands for slowness, and the irreplaceable beauty of the handmade, where no machine can replicate the care, precision, and quiet poetry of human hands. We encourage individuals to purchase thoughtfully, choosing well rather than more, with pieces designed to age gracefully as they accompany life’s experiences, from one generation to the next.